Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turning this year's game into a launch pad for months of brand momentum. Read the full story by Sarah Mahoney

Food and drink, parking and lodging see nearly double the lift of other categories on NFL game days. Read the full story by Robert Williams

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its … Read the full story by Laurie Sullivan

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a … Read the full story by Laurie Sullivan

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech … Read the full story by Laurie Sullivan

Consumers can bet with or against Jenner through the Fanatics Sportsbook app following the reveal that she is betting on the New England Patriots to win the Super Bowl. Read the full story by Tanya Gazdik

The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill. Read the full story by Les Luchter

The longform spot begins as a sweet father-son drive, sparked by a the boy's mission to fulfill Billy Bass's request to "take me to the river." But the creative takes … Read the full story by Tanya Gazdik

The spot airs in six key U.S. cities and nationally on Peacock. Read the full story by Fern Siegel

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth within the NFL Media Center. Read the full story by Colin Kirkland

Eager for adventure, Ken travels to Italy, Japan and Mexico City. Read the full story by Fern Siegel

"We chose to reimagine it at a time when people are looking for joy and optimism, with an uplifting invitation to get back in the driver's seat," says VW's Zaluzec. Read the full story by Tanya Gazdik

Nothing in the advertising is political, but the approach offers a fun way to tap into the "collective cultural response to these microfrustrations of everyday life," says Ritz's Olympia Portale. Read the full story by Tanya Gazdik

With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. Read the full story by Sarah Mahoney

The spot airs just before kickoff. Read the full story by Fern Siegel

72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. Read the full story by Fern Siegel

The candy brand is using the game to launch a new product: a juicy gummy twice as big as its original Nerds Gummy Clusters. Read the full story by Sarah Mahoney

Ad features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace. Read the full story by Tanya Gazdik

Halftime show interest is up 449% and Bad Bunny is seeing 129% more buzz than Kendrick Lamar at this point last year, Taboola finds. Read the full story by Ray Schultz

Which is the point of the ad-marketers (anybody, really) can develop professional caliber ads far quicker and cheaper using its AI video creation system. Read the full story by Steve McClellan

Created by Ralph and Powered by GPT Vision, "SlopBowl" watches alongside you, delivering punchy one-liners about the ads (well, I guess you'll be judge of that) in real-time. Read the full story by Richard Whitman

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message … Read the full story by Wayne Friedman

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for … Read the full story by Joe Mandese

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now … Read the full story by Dan Perry

Roughly 300 journalists have been laid off in sweeping cuts. Read the full story by Ray Schultz