Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. Read the full story by Joe Mandese

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is … Read the full story by Steve McClellan

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's … Read the full story by Wendy Davis

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat's content as well as its allegedly addictive … Read the full story by Wendy Davis

For millions, the tone of Bad Bunny's Super Bowl halftime show was off-key and not exactly "all" American. Read the full story by Adam Buckman

There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all still talking about it today. Read the full story by Joe Mandese

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. Read the full story by Robert Williams

OpenAI began to roll out ads in ChatGPT to a portion of users in the "Free" and "Go" subscription tiers with U.S. test partners. The ads have also drawn interest … Read the full story by Laurie Sullivan

The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. Read the full story by Tanya Gazdik

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies … Read the full story by Laurie Sullivan

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform … Read the full story by Laurie Sullivan

The r/eal reviews campaign hints at how the Unilever brand is rethinking trust in beauty marketing. Read the full story by Sarah Mahoney

"We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explains Google's Vidhya Srinivasan. Read the full story by Laurie Sullivan

Softening demand exposes the limits of brand power as both companies rethink how to balance pricing, volume and marketing. Read the full story by Sarah Mahoney

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen ads" are a new ad format … Read the full story by Colin Kirkland

Why the company's new "Someday Starts Today" platform targets stuck, anxious would-be movers -- not just active buyers. Read the full story by Sarah Mahoney

The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. Read the full story by Adam Buckman

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for … Read the full story by Joe Mandese