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That's what she said. The she is Laura Desmond, Global CEO of Publicis' Starcom MediaVest Group, who jumped on the opportunity to crow when ad industry beancounter RECMA released an … Read the whole story
Betrothed CEOs John Wren of Omnicom Group and Maurice Levy of Publicis Groupe continued to talk up their proposed merger today in several calls … Read the whole story
The proposed Publicom merger has raised the issue: Does Scale matter anymore in Adland? And you'll probably be shocked to hear this but those … Read the whole story
Demonstrating just how significant a development the merger of Publicis and Omnicom is for the overall media industry, it was the lead question posed … Read the whole story
COMMENTARYI've been reading "Boys In the Boat" and it's got me thinking about how important it is to be in sync with the rest … Read the whole story
Starcom USA's Chicago office has just nabbed Andrew Kaprzycki, the president of cross-town rival Xi Chicago. At his new gig, Kaprzycki will serve as … Read the whole story
How do agencies come up with the ideas for the popular ads we regularly watch on TV ? The Sundance Channel teamed up with … Read the whole story
Moroch Partners was named media buying agency of record for Visionworks, the largest wholly owned U.S.-based optical retailer. Read the whole story
