Interpublic is getting into the real-time brand "storytelling" game and has raided two former BBDO executives to field it. The new unit, dubbed Mediabrands … Read the whole story
According to Publicis chief Maurice Levy, a big part of his rationale for merging with Omnicom was the need to create greater scale in … Read the whole story
In the days following the news of the merger of Omnicom and Publicis, much has been made over the consolidated media-buying clout of the … Read the whole story
Despite all the talk about how shaky the global economy is and how nervous ad clients are, hot-off-the- presses numbers from billings tracker RECMA … Read the whole story
A year ago JWT Puerto Rico was basking in the glow of its success at the Cannes Lions ad festival where a campaign it … Read the whole story
The Richards Group -- the architects for such memorable campaigns as "EAT MOR CHIKIN" for Chick-fil-A and "This is Tom Bodett for Motel 6" … Read the whole story
- COMMENTARY
I recently had lunch at a well-known private club, which brands itself as exclusively for people in the "creative community." I thought nothing of … Read the whole story
How do agencies come up with the ideas for the popular ads we regularly watch on TV ? The Sundance Channel teamed up with … Read the whole story
LRXD has been named lead digital agency for Red Robin International. The agency has worked with Red Robin over the course of ten years, … Read the whole story
Donnovan Andrews, vice president of media sales and operations at bazaarvoice, will also serve as chair of the 4A’s Data Advisory Council. As Chief … Read the whole story
