MAD Agency Daily
Monday, August 12, 2013
  • Y&R Named Global AOR For The Special Olympics

    WPP's Y&R has been awarded global agency of record duties for the Special Olympics. The appointment marks the first time that the Special Olympics … Read the whole story

  • Why The Industry Analysts Are Wrong

    For the past few years, analysts have been looking carefully at holding companies' migration to digital as an indicator of future growth. But the … Read the whole story

  • Robert Downey, Jr.'s The One For HTC Change Campaign

    Set to kick off later this week and roll out globally is a surrealistic TV spot and lengthier companion YouTube video in which Downey … Read the whole story

  • FirstBank: 'Restore Your Faith In Free'

    A campaign for FirstBank acknowledges customers' distrust of "free." In addition to traditional media, the Lakewood, Col.-based bank is employing a suite of free … Read the whole story

  • AMC Diversifies Advertisers, Looks To Expand Distribution

    Banking on the final episodes of "Breaking Bad" bringing boffo ratings, AMC sold the bulk of inventory in the upfront, but held back "a … Read the whole story