MAD Agency Daily
Tuesday, August 13, 2013
  • Dentsu, The Next Generation: Unveils 'Beyond' Plan

    As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into … Read the whole story

  • Sorrell On Strategy, Publicom And The 'Washington Kindle'

    Is Publicom a strategic leap backwards? And how can a digital media pioneer breathe new life into an analog stalwart? Read the whole story

  • MediaCom, VW Reteam For Discovery's Shark Week

    MediaCom has reteamed with Discovery Channel and agency partners Deutsch LA and Edelman to transform the VW's Beetle Convertible into an underwater shark cage. … Read the whole story

  • Fluent Study: College Millennials Worry About Money

    A new study from Boston-based Fluent suggests that college aged Millennials worry more today about how they're going to pay their bills than previously … Read the whole story

  • The Sisterhood Of The Traveling Tampons

    Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear … Read the whole story

  • Why The Industry Analysts Are Wrong

    For the past few years, analysts have been looking carefully at holding companies' migration to digital as an indicator of future growth. But the … Read the whole story