by Joe Mandese
WPP media shop MEC has reorganized the senior management of its North American operations, naming three president-level roles reporting to North America CEO Marla … Read the whole story
by Staff Report
The phrase "Big Data" tends to send big chills shivering up the backs of almost everyone on Madison Avenue, but none more than creatives. … Read the whole story
by Joe Mandese
In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story
by Steve McClellan
The former U.S. CEO of LBi will run the day-to-day operations of the fast-growing New York-based digital agency. Read the whole story
by Joe Mandese
As the new CMO of AMD Colette LaForce is starting with the basics -- the ABC's of her marketing mix, if you will -- … Read the whole story
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by Steve McClellan
The latest complaint alleges CEO John Wren and other senior managers put their own interests above those of other shareholders in approving the deal. … Read the whole story
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by Gavin O'Malley
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
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by Steve McClellan
Longtime incumbent Mindshare successfully defended the last time the airline reviewed its media agency assignment in 2010. The latest review will be overseen by … Read the whole story
COMMENTARY
by Juan Oubina
For the most part companies do a lousy job of integrating their brands into content. Brands shouldn't be seen as sponsors. They should be … Read the whole story