The WPP CEO said that the only impact the planned merger would have on his company's strategy is that "we will move faster." Read the whole story
In brawl-like atmosphere employees swing bottles and slam bodies; somebody needs a timeout! Separately, Motown touted as ad Mecca and agencies love LinkedIn. Read the whole story
Local search, media and advertising company YP has named Havas Media as agency of record for media planning and buying, and event marketing. Alex … Read the whole story
Publicis Groupe this morning said it acquired a majority stake in Brazil's Espalhe, a digital and social media marketing shop with offices in Sao … Read the whole story
Worldwide TV ad spending will have slower growth this year versus 2012 -- partly as a result of declining spending in Western Europe. But … Read the whole story
In the commercial, titled "Miss Richfield's Selfie Tour of Philadelphia," cabaret entertainer Miss Richfield 1981 visits landmarks all over the city -- snapping photos … Read the whole story
Right now, Big Data is, well, big. But we shouldn't lose sight of small data which can lead to creative breakthroughs and outstanding results. Read the whole story
Two brothers compare cell phones while barbecuing in an ad for Samsung. One brother owns the high-tech Samsung Galaxy S4, while the other has … Read the whole story
Daniel Vassallo joined Starcom USA as vice president/digital director on the agency’s Novartis account. He will be based out of Starcom’s New York office … Read the whole story
Local search, media and advertising company YP named Havas Media as agency of record for media planning and buying, and event marketing. Havas Media … Read the whole story