BIZ DEV: YP Taps Havas As Media AOR

Local search, media and advertising company YP named Havas Media as agency of record for media planning and buying, and event marketing. Havas Media in New York will handle strategy, planning and buying for traditional and digital assignments. Ignition, owned by Havas Media and headquartered in Atlanta along with YP, will plan and execute events and social media programs. BarrettSF remains YP's creative agency of record.
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