MAD Agency Daily
Tuesday, September 3, 2013
  • PHD, GroupM And Dentsu Get Pieces Of GSK Media

    PHD retains the U.S. GroupM consolidates most non-North America duties. Dentsu to buy in Japan. Read the whole story

  • KBS+ Simplifies Language Of Internet Marketing: Drops 'R' And 'E,' Focuses On Intent

    Madison Avenue uses lots of words to describe Internet marketing -- "display," "search," "social," etc. -- but a new one is emerging as a … Read the whole story

  • Vincent Bollore Resigns Havas Chairmanship

    His son Yannick succeeds him as the company reported less than 1% organic revenue growth for the first half of the year. Read the whole story

  • Wieser Upgrades Near-Term Ad Outlook, Downgrades National TV's

    Influential Wall Street analyst and former Madison Avenue bean-counter Brian Wieser released a more optimistic outlook for the ad industry this morning, noting: "Ad … Read the whole story

  • The Agency Of The Future Is Here (Almost)

    The agency of the future will be based on a 100% performance model, and that will usher in a Golden Age for agencies and … Read the whole story