by Steve McClellan
WPP Creative was formed earlier this year as part of holding company CEO Cindy Rose's efforts to return the company to growth. Read the whole story
by Fern Siegel
The six-year agency vet joined in 2020. Read the whole story
by Fern Siegel
This is the agency's first partnership in aviation. Read the whole story
by Fern Siegel
The British shoemaker aims to blend innovation with style. Read the whole story
by Steve McClellan
Ironically, the Code and Theory report finds it's because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of … Read the whole story
COMMENTARY
by Jennifer Harrington, Op-Ed Contributor
Brands now live as much in the hands of consumers, creators and influencers as it does inside the company. But less control does not … Read the whole story
by Joe Mandese
U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for … Read the whole story
by Laurie Sullivan
Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model … Read the whole story
by Colin Kirkland
Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the … Read the whole story
by Sarah Mahoney
While the company is seeing some progress, pressure is building as it tries to regain strength in North American food sales. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference … Read the whole story