MAD Agency Daily
Tuesday, September 10, 2013
  • Sound Of Music: Havas' HS&E Partners With Music Dealers

    The global strategic partnership is designed to help clients exploit the power of musical connections with consumers. Read the whole story

  • Maxus Wins Strategic Planning For SoftSheen-Carson

    WPP's Maxus has been selected to handle strategic media planning duties for the North American region for SoftSheen-Carson Laboratories, a unit of L'Oreal. Aegis … Read the whole story

  • CDC: Arnold's Scary Anti-Smoking Ads Worked

    A Center For Disease Control study shows that 100,000 smokers kicked the habit while 1.6 million tried after the 2012 campaign. Read the whole story

  • Automotive Shoppers Are Mobile Shoppers

    Auto shoppers are using computers and mobile devices -- both smartphones and tablets -- to research cars and trucks. About 79% of new-vehicle buyers … Read the whole story

  • Fail Forward - A New Approach To Creative Flexibility

    In the boardrooms and studios of the creative services and customer experience industry, otherwise known as advertising, failure is an old friend. The concept … Read the whole story