The global strategic partnership is designed to help clients exploit the power of musical connections with consumers. Read the whole story
Supermarket chain has put its account and in-house shop up for review and sale. Can't have one without the other. Also, musical chairs in … Read the whole story
WPP's Maxus has been selected to handle strategic media planning duties for the North American region for SoftSheen-Carson Laboratories, a unit of L'Oreal. Aegis … Read the whole story
A Center For Disease Control study shows that 100,000 smokers kicked the habit while 1.6 million tried after the 2012 campaign. Read the whole story
Auto shoppers are using computers and mobile devices -- both smartphones and tablets -- to research cars and trucks. About 79% of new-vehicle buyers … Read the whole story
- COMMENTARY
In the boardrooms and studios of the creative services and customer experience industry, otherwise known as advertising, failure is an old friend. The concept … Read the whole story
DDB Chicago launched a 15-second TV spot for Skittles that will change the way you think of a toothless grin. In “Smile,” two teenage … Read the whole story
College Millennial Consumer marketing firm, Fluent, named Darren Ross as its executive vice president, solutions. Ross joins the company from Boston-based creative agency Cramer, … Read the whole story
Minneapolis-based Solve was named agency of record for Bentley Motors across the company’s Americas region (including North, Central and South America). The company, headquartered … Read the whole story
