Some agencies talk transparency, others are more opaque and do things like allegedly sweep a million bucks in rebates from an account into their … Read the whole story
It's a promotion for John Swift and a new role at Omnicom Media Group designed to assure that clients get the best pricing and … Read the whole story
Clients are still figuring out what the marketing integration process is, says SMG's global operations president. And the new firm, Zero Dot, is designed … Read the whole story
The vast majority of advertisers (85%) are currently using a programmatic approach to media buying, with 64% saying they are doing so "aggressively." Within … Read the whole story
In a new branded series, "Date Night Fails," the company cast Vine celebrities to act out scenarios that demonstrate how cinema experiences can't be … Read the whole story
- COMMENTARY
Joe, are you not aware that Time Inc.'s legacy, and till now Pearlstine's, has been to maintain an impervious firewall separating business and editorial … Read the whole story
I can’t believe that holiday ads are already up and running. Best Buy spared no expense in the celebrity department for its “Storybook” holiday … Read the whole story
Matt MacDonald is joining BBDO as executive creative director on AT&T. He was most recently co-chief creative officer at JWT New York. In addition, … Read the whole story
Commerce Bank named Olson as its agency of record. The agency will handle brand strategy, research, advertising, media planning and buying, digital, mobile, social … Read the whole story
