The former Havas Media managing director has been appointed Chief Media Officer at the Waltham, MA-based indie shop. Read the whole story
Sure, it's a stunt. Wonder how many participants will go totally bonkers? And ADC shoots for the moon with your help while The Horn … Read the whole story
Thanks to stepped-up marketing, Macy's is heading into the holiday season with a bang, posting third quarter results that have observers cheering. The retailer … Read the whole story
Driving a 60% increase in Facebook's revenue last quarter, mobile is clearly good for the social giant. Yet new research suggests that mobile is … Read the whole story
British Airways is launching a campaign with a creative way for travelers to choose their own adventure and experience an authentic version of Europe's … Read the whole story
- COMMENTARY
Big Data may promise a new era of data-driven, ultra-effective marketing, but amazing, transformative answers won't just come floating down the data stream for … Read the whole story
The NBA is starting its holiday advertising early with a Christmas-themed spot called "Jingle Hoops." The ad promotes the NBA’s Special Edition Christmas Day … Read the whole story
JWT New York named Jeremy Adirim as digital executive producer on the agency’s J&J account brands. He joins JWT from Goodby, Silverstein & Partners … Read the whole story
MEC Global has successfully retained the media business of Beiersdorf, an international skin care company, in Italy, and added responsibilities in Spain, Portugal, and … Read the whole story
