by Fern Siegel
His mission: honor Orci's legacy, while building a stronger, future-ready agency. Read the whole story
by Fern Siegel
The cross-media campaign is live through the end of the year. Read the whole story
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by Fern Siegel
The company is led by four partners who worked together at Gravity One. Read the whole story
by Steve McClellan
Since joining Havas Media UK in 2021, Bland has served as head of biddable media and chief digital officer. Read the whole story
by Steve McClellan
Under its renewed agreement, Omnicom Media will continue to oversee media responsibilities across North America, EMEA and LATAM and adds Brazil to its assignment. Read the whole story
COMMENTARY
by Dylan Amundson, Op-Ed Contributor
As an industry, we need to get better at walking away from misaligned opportunities while still being willing to compete for the right ones. Read the whole story
by Les Luchter
Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry may contribute to chronic anxiety symptoms. Read the whole story
by Wayne Friedman
Fox and its platforms averaged 42.5 million viewers for the English-language edition of the World Cup finals, and Telemundo/Peacock had 23.9 million viewers for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Someone on your team needs to own the question of what AI platforms are saying about you, not just whether they are saying anything … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean … Read the whole story