Wings Credit Union merged with Ent
Credit Union Jan. 1, making it a $20 billion organization with more than 1 million members.
To bring that message home, the company partnered with Cactus, its integrated AOR, to launch its
first unified brand campaign “Let's Figure It Out Together.” The brand promise is making progress personal.
Two 30-second spots, here and here, run across radio, OOH, print, digital and social. They posit Wings as a
helpful financial partner. Wings is located in across several states, including Colorado, Minnesota and Wisconsin. Work remains up through year's-end.
“This work wouldn’t have been
possible without a partner like Wings, who trusted us to push toward something deeply honest and human,” said Joe Conrad, CEO of Cactus. “The campaign skips the stock-photography smiles
that usually define credit-union advertising and leans into something grittier and more real. It has a quiet confidence, tapping into relatable, real-life
consumer tensions about making ends
meet, buying that first house and saving for the future.”
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The agency handles creative and media.
“Credit unions are up against national banks that outspend us many times
over,” said Amy Nigrelli, CMO at Wings Credit Union. “What gives us an advantage is real, human connection, and this campaign captures exactly that. Cactus helped us create something
that feels true to who we are.”
Denver-based Cactus clients include Fjällräven, Colorado Lottery, Arapahoe Basin Ski Area and Cochlear Americas.