MAD Agency Daily
Tuesday, November 19, 2013
  • ROI Measurement For Sponsorships Found Lacking

    The ANA Report finds "middling" satisfaction as one-third of marketers say they are unhappy with techniques for measuring sponsorship ROI. "Sub-optional" standards and practices … Read the whole story

  • Volpe Appeals Facebook IPG Case

    The former IPG executive argues that a New York Court erred in tossing his suit in which he claimed to be owed hundreds of … Read the whole story

  • Pincus Joins GroupM Entertainment

    The former MediaCom content development executive will oversee program development and production for GME's North American television and digital content. Read the whole story

  • Trad Media Revs To Remain Steady, Newspapers' Digital Revs Will Rise

    Local media is expected to grow at a faster rate than previously estimated over the next five years -- but overall still at low … Read the whole story

  • Does The Truth Really Work?

    Just telling the truth isn't enough. Accuracy is fine, but it isn't always interesting. In 2014, there are new challenges to truth. How do … Read the whole story