MAD Agency Daily
Wednesday, November 27, 2013
  • Hasbro Names OMD Global Lead Media Agency

    The Omnicom shop picked up North America media duties and consolidated chores for Europe and Asia-Pacific while GroupM retained Latin America. Initiative was the … Read the whole story

  • Online Holiday Sales To Hit $48.1 Billion

    With Black Friday almost upon us, projected holiday online shopping in the U.S. is expected to increase 14% this year to nearly $48.1 billion. … Read the whole story

  • Serta Names Initiative Its Media AOR

    Media shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it has been selected as the media agency of record by mattress manufacturer Serta … Read the whole story

  • Posterscope Gets Mobile Data For U.K. Outdoor Campaigns

    Posterscope's U.K. operation has signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain. The … Read the whole story

  • Fight For Your Rights -- To Be Wrong?

    Sometimes it's hard to pick your battles of the sexes; this particular little dust-up has my head spinning. It's devolved into a fight between … Read the whole story

  • Advertisers Continue To Waste Money On Fraudulent Clicks

    Click fraud continues to run rampant across the Internet through hijacked machines predominantly on residential IP addresses. Spider.Io CEO Douglas de Jager exposes the … Read the whole story