He'll oversee all of MWG's businesses globally, continuing to report to worldwide CEO Harris Diamond. Read the whole story
But beg as he might that doesn't stop the publisher, Brian Hews, from saying agencies are lazy wastrels. Meanwhile, Gareth Kay has landed and … Read the whole story
Another top executive is bolting the fledgling American operations of South Korea powerhouse Cheil Worldwide. Just one month after Lars Bastholm left as Chief … Read the whole story
While traditional marketing is expected to keep its edge in 2014, new research shows that digital marketing efforts are right on its heels. Traditional … Read the whole story
DirecTV is expecting its advertising sales to grow quickly over the next three to four years -- specifically due to rapidly expanding addressable advertising … Read the whole story
- COMMENTARY
Social media has made marketing a basic life skill akin to learning how to balance a checkbook or drive a car. With all of … Read the whole story
I don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the … Read the whole story
Buz Sawyer, CEO of Cheil North America for the past three years, is leaving his post at the end of the year. Sawyer plans … Read the whole story
Nissan has placed global creative work for its Infiniti brand in review. Longtime Infiniti agency, TBWA will participate in the review and defend the … Read the whole story
