Mediapsssst
Is it really necessary? It's the holidays for crying out loud. Take a lesson from Green Mountain Coffee Roasters and wrap up your reviews before the holidays begin. Read the whole story
After undertaking its own investigation, the Creditors Committee said this week in a court filing that it believes company owner Kal Liebowitz likely defrauded … Read the whole story
Eric Bosco, CEO of ChoiceStream, has a finite view of the changes the advertising industry will face in the future. Online Media Daily caught … Read the whole story
Online holiday spending from November through Christmas on desktop computers increased 10% to $42.8 billion, falling short of the 14% gain in 2012, and … Read the whole story
Havas has launched a social business consultancy called Havas Re: Purpose. The new unit, to be led by Sharon Johnson, is designed to help … Read the whole story
- COMMENTARY
It's that time of year again -- when I make predictions for what's coming down the pike in digital video advertising in the coming … Read the whole story
Gatorade launched “Cadence” on Christmas Day, a 60-second spot that illustrates the dedication and persistence of both professional and everyday athletes. “Winning is” is … Read the whole story
Sparks & Honey tapped Dana Wade as chief client officer. In this newly created role, Wade will oversee client relations and lead the continued … Read the whole story
For the first time in more than 20 years, Hachette Book Group has hired MK Creative Media Marketing as its agency of record. Previously, … Read the whole story
