Starcom MediaVest Group is launching a new real-time content marketing platform called Content@Scale. The platform will launch in the U.S. in the first quarter … Read the whole story
In one of the strongest signs yet that Madison Avenue is preparing for a major shift in the way it targets, buys and serves … Read the whole story
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report," will appear in a number of the brand's TV ads throughout 2014, … Read the whole story
In a bid to boost viewer tune-in for network reality shows, TV networks are increasingly turning to sweepstakes to anchor their marketing efforts. These … Read the whole story
Rob Reilly, who had been at Crispin Porter + Bogusky for over a decade joins McCann Worldgroup as Global Creative Chairman. Linus Karlsson and … Read the whole story
LAS VEGAS -- Looking to push more interactive style TV advertising through cloud-based platforms, ActiveVideo and BrightLine will partner to bring greater scale to … Read the whole story
CEO Richard Edelman says PR is a 24/7 business and thus qualified to be a brand's lead agency. If you say so Dick. And … Read the whole story
- COMMENTARY
When it comes to digital mayhem, no medium has been more disintermediated than independent film. Twenty years ago, with the likes of Sundance and … Read the whole story
HBO launched an online video that highlights the top tweets from its social media roast of King Joffrey Baratheon from “Game of Thrones.” #RoastJoffrey … Read the whole story
Peter Mayer hired Michelle Edelman as vice president, strategy and planning, to lead the firm's strategy and planning team. Most recently, she was president … Read the whole story
Havas Worldwide Dusseldorf was named agency of record for Berlitz, a 135-year-old language education company, following a four-agency pitch. The 2014 campaign includes print, … Read the whole story
