MAD Agency Daily
Monday, February 24, 2014
  • Mindshare Puts Clients In 'The Loop'

    The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story

  • Omelet Cooks Up Tasty SXSW Stunt

    The LA-based shop is playing off its "Rise and Shine" motto and will make breakfast for contest winners during one week at this year's … Read the whole story

  • Google Acquires Spider.io To Fight Ad Fraud

    Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story

  • Cibo Acquires Hydrant

    Brand specialist agency Cibo has acquired experiential firm Hydrant. Both shops are based in San Francisco and focus on brand and customer experiences, respectively. … Read the whole story

  • 3Q Digital Acquires iSearch Media

    Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story