MAD Agency Daily
Monday, February 24, 2014
  • Mindshare Puts Clients In 'The Loop'

    The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says ... Read the whole story

  • Omelet Cooks Up Tasty SXSW Stunt

    The LA-based shop is playing off its "Rise and Shine" motto and will make breakfast for contest winners during one week at this year's ... Read the whole story

  • Google Acquires Spider.io To Fight Ad Fraud

    Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- ... Read the whole story

  • Cibo Acquires Hydrant

    Brand specialist agency Cibo has acquired experiential firm Hydrant. Both shops are based in San Francisco and focus on brand and customer experiences, respectively. ... Read the whole story

  • 3Q Digital Acquires iSearch Media

    Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined ... Read the whole story