MAD Agency Daily
Thursday, February 27, 2014
  • VML Grabs Puma Golf Account

    The agency, part of Y&R, will handle creative concepts for broadcast, print, digital, event, and retail point-of-sale across countries including the UK, Canada, Japan, … Read the whole story

  • Big New Marketing Push For OMG's Annalect

    The Omnicom data division has hired three senior executives who signal a change in the company's approach to marketing its offerings, both to clients … Read the whole story

  • SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics

    SapientNitro said Wednesday that it has expanded its leadership team in Brazil in preparation for the 2014 FIFA World Cup and 2016 Olympic Games. … Read the whole story

  • WPP Takes Stake In Percolate, Expands Social Marketing Efforts

    Still trying to perfect its social media strategy, WPP's digital investment arm has taken a minority stake in social marketing firm Percolate. Its clients … Read the whole story

  • Alec Baldwin Explodes -- Or, The Puff Went Poof

    If you still think Alec Baldwin is a talented actor, and lest you retain some of the glow from the memory of his enjoyable … Read the whole story

  • McDonald's Latest Brand To Employ Snapchat

    McDonald's joined Snapchat and promoted it with some Twitter teasers last week. Now, it has launched the account with snaps and video clips featuring … Read the whole story