MediaPost Agency Daily
Wednesday, March 12, 2014
  • After The Hoax, Can Pot Ads Ever Air Nationally?
    by Larissa Faw

    MarijuanaDoctors.com said it was airing ads on all sorts of TV outlets. That turned out not to be true. But the group did post … Read the whole story

  • MEDIApsssst
    Hey, Naysayers - Don't Hate On SXSW
    by Richard Whitman, Columnist

    Has it sold out? Of course. Is it still interesting? You betcha! The parties are certainly outstanding. Meanwhile, those dingbats at Fishbat are playing … Read the whole story

  • Heat Develops Major Ad Launch For EA's Titanfall
    by Larissa Faw

    The agency says that the "massive" campaign for the video game, due out March 11, is designed to capture something far more valuable than … Read the whole story

  • Y&R Launches Social Soundscape At SXSW
    by Steve McClellan

    The Twitter-fed buzz tracking device lets mobile users keep abreast of all the action at the festival this week. Read the whole story

  • COMMENTARY
    Ad Agencies Should Produce In-House Video To Promote Branded Content
    by Steven Shore

    With few forward-thinking exceptions, advertising agencies and advertising production vendors seem slow to adjust to new demands for producing video content. Agencies would be … Read the whole story

  • Allstate Celebrates Life Journey Of Hispanics
    by Tanya Gazdik

    Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United … Read the whole story

  • Dick's Leverages Social, Digital For Sports Awareness
    by Sarah Mahoney

    "We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that … Read the whole story