by Steve McClellan
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMvergence. Read the whole story
by Fern Siegel
The new hire will oversee creative across Nike, a 24-year agency partnership, and Jordan. Read the whole story
by Steve McClellan
Julia Morrisey has been appointed Managing Partner, Head of Account Management, Alex Little as Executive Creative Director, and Marianne Bellorin as Group Strategy Director. Read the whole story
by Fern Siegel
AMP, the new entity, offers six distinct practices, including strategy, retail and activation. Read the whole story
by Tanya Gazdik
Lin-Hua Wu, previously chief communications officer, will step into the role of chief communications and marketing officer, effective Nov. 3. Read the whole story
by Steve McClellan
The practice is designed to help in-house teams be more agile and efficient and aid them in better measuring business impact. Read the whole story
by Steve McClellan
The remit includes integrated brand strategy, creative and media planning and buying. Read the whole story
COMMENTARY
by Matt Powell, Op-Ed Contributor
"Spooky Season" keeps getting longer. Decorations are up as early as the day after Labor Day. There has been exponential growth in months-long pumpkin … Read the whole story
by Sarah Mahoney
As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potatoes and fueled by real pressure. Read the whole story
by Tanya Gazdik
WNBA star Angel Reese will be featured in the retailer's fashion show on Oct. 15 in New York. Read the whole story