• by Tanya Gazdik , Yesterday

General Motors is making a shift in its marketing leadership. 

Lin-Hua Wu, previously chief communications officer, will step into the role of chief communications and marketing officer, effective Nov. 3, according to the automaker. 

Norm de Greve, previously chief marketing officer, becomes chief growth officer.

Wu, 54, who will be based in San Francisco, will report both to GM Chair and CEO Mary Barra in her role as chief communications officer and GM President Mark Reuss in her role as CMO.

De Greve, who previously reported to Reuss,  now reports to Wu. 

"We have integrated communications and marketing into one team to ensure a cohesive strategy across owned, earned, and paid media and increase overall impact for the business,” according to a General Motors spokesman. 

Wu and de Greve were not available for comment. 

De Greve, 56, was hired in July 2023 to take over as senior vice president and chief marketing officer, replacing Deborah Wahl, who retired from the automaker in March. 

Wu joined GM as senior vice president and chief communications officer in August 2023, replacing Craig Buchholz in the automaker’s top communications role. As CCO, Wu solely reported to Barra.

Over the past two years, Wu and her team have invested in owned channels, launched the GM News site and “elevated our work with creators and influencers and brought momentum to our tech and innovation storytelling,” the GM memo stated.

Before joining GM, Wu served as vice president of global communications and public affairs at Google for 2 1/2 years. Before Google, Wu worked at Dropbox from 2016-2021, including serving as chief communications officer. Prior to Dropbox, she served as the head of corporate communications for Square (now Block), the financial services and mobile payments company.

De Greve previously served as CMO at CVS Health for eight years. Prior to joining CVS, de Greve worked at digital marketing firm Digitas in a variety of positions from 2001-2014, including serving as president of the Boston and Detroit offices, where he spent multiple years working to advance digital marketing for GM.