Colle McVoy has been named creative and social agency of record for La-Z-Boy, expanding a relationship that dates back to 2023. The agency has worked with the brand on numerous initiatives spanning creative, cultural activation, and more.   

As Creative and Social AOR, the agency will lead brand strategy, creative and campaign development, social strategy and creative, content planning and integrated brand storytelling.  

Jessica Henrichs, CEO of Colle McVoy, stated, "Thanks to the trust and collaboration our teams have built over the past three years, we're well positioned to help bring comfort, quality and craftsmanship to a new generation of consumers." 
 
The relationship began in 2023 with a campaign called “The Decliner,” featuring an AI-powered recliner that declined last-minute social invitations. In 2024 Colle McVoy was named PR and Earned Creative Agency of Record. Since then, the agency has led award-winning work including “Ban Reclining,” a tongue-in-cheek campaign that fueled a national debate over airplane reclining; the company's comprehensive brand refresh and other efforts.  
 
"Colle McVoy has developed a deep understanding of our business, our customers and where our brand is headed," said Rob Sundy, president of retail at La-Z-Boy. "Expanding their role reflects the strength of what we've built together.”