MAD Agency Daily
Tuesday, March 25, 2014
  • HTC Is Back With Deutsch LA

    The Interpublic ad shop regained the account without a formal review, after losing the business to Ogilvy & Mather about a year ago. Deutsch … Read the whole story

  • Keeping Up With The Frobinsons

    The new Sprint campaign, "The Frobinsons" is the first "official" effort from creative shop Figliulo & Partners for the brand. It supports the phone … Read the whole story

  • WPP's Cyber Monday

    The holding company through various subsidiaries bought two digital companies today, including digital technology consultancy Cognifide and premium and online gift specialist eGift. Read the whole story

  • Lincoln Motor Launches 'The Journey' Project

    The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. The company says it includes print and digital advertorials, integrations and talent appearances … Read the whole story

  • Beyond Your Wildest Streams, Part IV: 'Better Than Movies'

    Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not … Read the whole story