MAD Agency Daily
Wednesday, March 26, 2014
  • MediaCom Is The New Pitch King

    The WPP shop dethroned OMD to become top-ranked in RECMA's Compitches 2013 report. The report also said MediaCom was the most competitive in pitches … Read the whole story

  • International Divide: Smartphone Use In U.S. Vs Canada

    Americans are more likely to check sports scores than their neighbors to the North, according to a new study from Catalyst Canada and GroupM … Read the whole story

  • Ad-Vet-turned-Blogger Steers New Healthy Mama Campaign

    Ilana Wiles, a former creative director at FCB, will combine traditional ad techniques with her blog Mommy Shorts to help launch a new line … Read the whole story

  • Winter Is Coming...To VSA

    The big-league creative executive, most recently with Crispin Porter + Bogusky, is joining VSA Partners, where he will jointly oversee creative efforts at the … Read the whole story

  • That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out

    In what may be the first empirical view of the so-called "Olympic effect," a disproportionate share of Madison Avenue's media spending was allocated to … Read the whole story

  • U.S. Media: The price is high and the spread is wide.

    Advertisers in the U.S. are paying the widest spread of media pricing in the developed world. In part, the reason is that two elements … Read the whole story