MAD Agency Daily
Thursday, March 27, 2014
  • Dentsu Launches New Content Unit

    Dentsu Media Creative Content will seek partnerships with local media and entertainment companies to produce programs that resonate culturally within targeted markets. Read the whole story

  • Sub Rosa, GE Open Their Garage To Do-It-Yourselfers

    New Event platform, GE Garages consists of workshops and programming that offers participants hands-on access to advanced technologies and raw industrial materials via mentored … Read the whole story

  • Mindshare, BuzzFeed Form Real-Time Pact

    The agency will receive detailed access to BuzzFeed data which analyzes and ranks how its stories travel across social media. Mindshare has made … Read the whole story

  • Cinema Ads Hit $678M In 2013

    Cinema advertising revenues rose 6.5% from $636 million in 2012 to $678 million in 2013. The top cinema ad categories last year were automotive, … Read the whole story

  • Digitaria's Three Steps To Better Data Management

    How fast would a baseball need to travel to reach Digitaria's twelfth floor San Diego office balcony overlooking Padre's stadium? I have no idea, … Read the whole story