MAD Agency Daily
Monday, March 31, 2014
  • Sweet Deal Soured KSL's Health; Trustee Wants To Undo It

    KSL Trustee David Gottlieb has asked a U.S. Bankruptcy Court to void a settlement agreement struck by the agency and former client Cumberland Packing … Read the whole story

  • Feel The Heat: Campfire Joins SapientNitro

    It's the second deal that SapientNitro has done for a creative agency this year, following its January acquisition of multicultural specialist La Comunidad. Read the whole story

  • VivaKi Bringing 'Native' To AOD Trading Desk

    Publicis Groupe's VivaKi on Friday announced it has added native advertising capabilities to its trading desk, Audience on Demand (AOD). The company has partnered … Read the whole story

  • My Pet: Teen Star McCurdy Fronts Tamagotchi Campaign

    In a deal orchestrated by full-service shop Synch Beatz, Jennette McCurdy, of iCarly fame, will become the first brand ambassador for a trendy line … Read the whole story

  • Goal! U.S. Soccer's New Digital Hub

    WPP's VML, part of the Y&R Group, has redesigned the organization's digital platform in time for the upcoming 2014 World Cup. The new hub … Read the whole story