MAD Agency Daily
Wednesday, April 2, 2014
  • MediaCom Retains VW's $3.1 Billion Global Media Assignment

    The car maker has extended its contact with MediaCom for an additional three years. The firms first started working together in 1998 in some ... Read the whole story

  • The Lowly Pigeon Soars in Mullen's New JetBlue Campaign

    Cramped spaces, limited snacks, flying on someone else's schedule and the feeling of being ignored are all explored through the eyes of the unappreciated ... Read the whole story

  • WPP's Kantar, Twitter Strike New Research Accord

    WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, ... Read the whole story

  • Former Arnold NY President Power Joins JWT

    Lynn Power will co-lead the WPP shop's flagship office with Claire Capeci. Power's appointment helps fill the void being left by Peter Sherman, North ... Read the whole story

  • Heineken Casts Audience As Stars In 'Social Experiment'

    What if you went to a play and found out you were the star? Heineken believes that everyone has a legendary side waiting to ... Read the whole story

  • Shades of 'Fatal Attraction'

    In a few days, my new Persol sunglasses will arrive. They are merely obscenely expensive -- as opposed to immorally expensive -- because I ... Read the whole story