After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story
That's a pretty elite group of Adlanders. Meanwhile, Choose Chicago has selected new creative and media AORs. And J.D. Power & Associates has acquired … Read the whole story
A new JWT Intelligence study has found that over half of Americans think brands that show LGBT couples in their ads are courting publicity, … Read the whole story
British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing … Read the whole story
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story
The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story
- COMMENTARY
Management teams on both sides have invested so much into the concept with clients, employees, regulators and shareholders that going back on the deal … Read the whole story
I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast … Read the whole story
MEC hired Jason Lee as senior partner, senior director of digital for its Marriott International business. Lee will lead the development of the overall … Read the whole story
CP+B LA was awarded creative chores for video game franchise, NBA 2K, following a pitch process. The agency will launch an integrated marketing campaign beginning … Read the whole story
