• by Amy Corr  @MediaPostOTL, April 23, 2014

I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast Sandwich" to its menu and is promoting the hefty sandwich with a hefty hashtag, one that far surpasses the 140-character limit on Twitter. Essentially, it's the opposite of what users are encouraged to do on social media and that's use short, swift hashtags, if any, to get a point across. A 15-second TV spot promoting the sandwich and accompanying hashtag features a voiceover trying to say the entire hashtag in one breath. He needs to work on his cardio. Watch the video here, created by Cornett IMS. And here's the hashtag:#supertastylargeandinchargetexastoast twohandwichmadewithdeliciousonehundredpercentwhitemeat handbreadedchickentendersandyourchoiceofclassicorspicy papasauceeithewayyoucan'tgowrong wowthatsoundsgoodyouneedtotryoneit'sonlyavailablefor alimitedtimeI'mgoingtohaveto gogetonemyselfareyoustillreadingthis seeyouatA&W.