MAD Agency Daily
Thursday, April 24, 2014
  • Mindshare Takes 'The Loop' Global

    After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen ... Read the whole story

  • LGBT Advertising: Authentic Or Courting Publicity?

    A new JWT Intelligence study has found that over half of Americans think brands that show LGBT couples in their ads are courting publicity, ... Read the whole story

  • British Airways Names Forward3D Global Paid-Search Agency

    British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing ... Read the whole story

  • AKQA Watch Dogs Campaign Simulates Digital Footprint

    AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining ... Read the whole story

  • FCB, Starcom Selected For Chicago Tourism AOR Roles

    The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, ... Read the whole story

  • Omnicom-Publicis Agency Merger (In) Limbo?

    Management teams on both sides have invested so much into the concept with clients, employees, regulators and shareholders that going back on the deal ... Read the whole story