MAD Agency Daily
Thursday, April 24, 2014
  • Mindshare Takes 'The Loop' Global

    After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story

  • LGBT Advertising: Authentic Or Courting Publicity?

    A new JWT Intelligence study has found that over half of Americans think brands that show LGBT couples in their ads are courting publicity, … Read the whole story

  • British Airways Names Forward3D Global Paid-Search Agency

    British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing … Read the whole story

  • AKQA Watch Dogs Campaign Simulates Digital Footprint

    AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story

  • FCB, Starcom Selected For Chicago Tourism AOR Roles

    The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story

  • Omnicom-Publicis Agency Merger (In) Limbo?

    Management teams on both sides have invested so much into the concept with clients, employees, regulators and shareholders that going back on the deal … Read the whole story