by Steve McClellan
IPG gets the nod for creative advertising, while Dentsu Aegis will handle media planning, buying and search advertising. Microsoft began the review in January … Read the whole story
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by Richard Whitman, Columnist
Doesn't have to be smart or wearable either. But if you give them a call, be ready to think fast! Meanwhile, The Creative Group … Read the whole story
by Steve McClellan
Performance-based pay is up versus three years ago but not by a lot, according to a survey from the World Federation of Advertisers. More … Read the whole story
by Larissa Faw
The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story
by Steve McClellan
The selection comes after a review that began in February. KBS+P was the incumbent, but didn't participate in the review. Kao is still assessing … Read the whole story
by Steve McClellan
The agency has a portfolio of clients spanning various industry sectors, including Bob's (food retail), BomNegcio.com (online), Coca-Cola (Crystal water and i9), CCAA (education), … Read the whole story
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by Laurie Sullivan
Agencies need to "bend their thinking" and become more flexible with contract rules. Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, has stepped … Read the whole story