Rupert Runewitsch came from UK digital agency, Holler, which was purchased by the Publicis Groupe in 2012. He will be responsible for helping shape … Read the whole story
The CD fires back after HBO's John Oliver parodied ads made by Wieden+Kennedy satellite North for Oregon's health insurance exchange. And after just nine … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
AT&T is turning to the agency whose focus is marketing to teens to help stop distracted young people from texting while driving. MRY has … Read the whole story
The WPP CEO received a total compensation boost of 70% to more than 29.8 million British Pounds in 2013, which is about $50.4 million … Read the whole story
The campaign plays off of language commonly used in cosmetics commercials and highlight the natural connection of beauty and fashion to the home decor … Read the whole story
Kenshoo said it will expand its operations to focus on predictive media optimization technology in products supporting China, Japan and Southeast Asia to meet … Read the whole story
- COMMENTARY
Instead of being threatened by consumer openness to multiple content sources, media brands - both new and old - will need to wholly embrace … Read the whole story
To players and fans, soccer is magic. Gatorade launched a global TV ad starring Leo Messi, Landon Donovan and the secrets behind soccer. Hint: … Read the whole story
Kate Howe was named managing director of gyro London, leading the office alongside Mike Shackle, executive creative director. Howe most recently served as European … Read the whole story
Roche Diagnostics, a provider of in-vitro diagnostics, tissue-based cancer diagnostics and diabetes management solutions, tapped HY Connect as its marketing and communications partner. Headquartered … Read the whole story
