• by Amy Corr  @MediaPostOTL, May 1, 2014

To players and fans, soccer is magic. Gatorade launched a global TV ad starring Leo Messi, Landon Donovan and the secrets behind soccer. Hint: it involves exercise, hard work, practice, hydration and positive energy from fans. The campaign, "Unreal is made of real sweat," will run in Brazil, the U.S., Mexico and Costa Rica, along with several other countries across Latin America and the Asia-Pacific region. The first video from the campaign shows athletes training hard with an unlikely song playing throughout: "Bibbidi-Bobbidi-Boo" from Disney's "Cinderella." The tune is timed perfectly with the athletes training together in a synchronized formation. The spot ends with the start of the big game each player has been training for. Watch it here. Lew'Lara\TBWA created the campaign, in partnership with TBWA\Chiat\Day LA. David Banner remixed "Bibbidi-Bobbidi-Boo."