Both CCTV and Baidu made the list for the first time. Google retained the number one spot, with DirecTV and Disney rounding out the … Read the whole story
The latest comes from analysts who have lost whatever warmth they may have ever had for the deal. Here's the question of the day: … Read the whole story
The alliance is designed to help SMG's national clients create automated, data-driven local marketing campaigns at scale. Read the whole story
Just two months after formally launching, MDC Partners' Assembly is restructuring its top media-buying role, naming veteran buyer -- and seller -- Catherine Warburton … Read the whole story
The WPP shop has struck a deal to integrate the predictive analytics platform into its real-time marketing system The Loop. BlabPredicts claims a 70% … Read the whole story
The U.S. cinema advertising marketplace is about to undergo a major consolidation, as the country's biggest cinema advertising network, National CineMedia, revealed that it … Read the whole story
In the annual ritual of news organizations hosting celebrities and government officials for a let-your-hair-down evening of entertainment and self-importance, it was super fun … Read the whole story
Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two … Read the whole story
Auge Reichenberg joined McCann HumanCare, the consumer-focused health & wellness agency of McCann Health, as executive vice president, executive creative director. Reichenberg joins from … Read the whole story
Karsh Hagan successfully retained the Colorado Tourism Office account, following a review that included six agencies. The account, valued at $10 million, has been … Read the whole story