According to a new report from the 4As incentive compensation arrangements are not prevalent in most agency-client agreements and do not represent, a significant … Read the whole story
While promoting its products on Facebook and Twitter, online clothier Betabrand.com discovered something very interesting -- close-up shots of male crotches came up victorious, … Read the whole story
With Aegis in the fold, nearly half (48%) of the Tokyo-based holding company's revenue comes from outside Japan. That percentage is expected to climb … Read the whole story
The account will be led out of the agency's Atlanta office. Krispy Kreme now has 800 locations in 20 countries and has accelerated its … Read the whole story
In a bid to boost awareness of its home search mobile and online site, Trulia is launching a promotion with $50,000 prize to be … Read the whole story
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
COMMENTARYMay 8, 2014 -- Some people swear they could feel an almost imperceptible disturbance in the media universe at just about 8:12 p.m. (ET) … Read the whole story
Turkish Airlines' "Epic Pool Dunk" only took 22 takes. Sketchy skyscraper in FedEx ad. Let's launch! Read the whole story
Adam Gerhart was tapped as Mindshare's West Coast office lead based in Los Angeles. In the role, Gerhart will drive the strategy and execution … Read the whole story
BISSELL Homecare named Olson its agency of record following a review. The agency will handle creative, media, strategy, digital, PR, social and analytics duties. … Read the whole story
