Mad Blog
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I swore that I would not read one word about the wedding, nor look at any of the pictures. I was sick of the whole fawning cycle of press coverage … Read the whole story
by Larissa Faw
Bassik joins the holding company from a CEO position at a Burston-Marsteller subsidiary. He'll help develop and lead digital and social media strategy and … Read the whole story
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by Richard Whitman, Columnist
Good God! How much longer are we going to hear about the ADDY Awards? Oh, excuse me, I mean the American Advertising Awards. I … Read the whole story
by Steve McClellan
CP+B has acquired London-based global communications network The House Worldwide. Richard Pinder, the former Publicis Worldwide COO, has also sold his start-up agency The … Read the whole story
by Steve McClellan
Dentsu Aegis Network's Steven Feuling shifts to U.S. CEO at the media shop. Feuling previously managed U.S.-based global accounts and for a time ran … Read the whole story
by Larissa Faw
The mayonnaise brand, now over 100 years old is refreshing its look in an effort to link the brand more closely to its roots … Read the whole story
by Steve McClellan
In a bid to strengthen the McCann creative leadership team, the agency said Thursday that James Dawson-Hollis and Bill Wright are joining the shop … Read the whole story
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by Amy Corr
Nothing beats driving in your car during the summer with your favorite song blasting. YouTube performer TJ Smith does just that while driving his … Read the whole story
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by Amy Corr
MARC USA tapped Rob Rex as senior vice president/director of digital strategy, a new position at the agency. He joins the agency from Digitas … Read the whole story
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by Amy Corr
Victorinox Swiss Army tapped MeringCarson to develop a national timepiece marketing campaign. The account, which has done little U.S. advertising in recent years (roughly … Read the whole story