MediaPost Agency Daily
Thursday, June 12, 2014
  • Detroit's Shinola Awards Media Duties To Mediahub/Mullen

    The IPG shop will work with Shinola's creative agency, Partners & Spade, to develop integrated media campaigns for the client. The near-term focus will … Read the whole story

  • Cramer-Krasselt Resigns Panera Bread Because Client Was A Pain In the Ass

    Well, this is rich. Cramer-Krasselt has resigned the Panera Bread account, claiming that the client is just too difficult to deal with. An internal … Read the whole story

  • A Bank Uses Its Ad Campaign To Help Job Seekers

    Fifth Third Bank and its agency Leo Burnett are using real job seekers in a new advertising campaign to help people find a job … Read the whole story

  • Horizon Media Boosts Multicultural Practice With 2 New Hires

    Karina Dobarro joins the media agency as vice president, managing director, multicultural brand strategy, while Jerly Marquez has been named associate director of multicultural … Read the whole story

  • Jacki Kelley Named COO At Bloomberg Media

    The move marks a return to her roots on the publisher side of the media business. Most recently, she was CEO of IPG Mediabrands … Read the whole story

  • Point, Then Shoot, To Get More From Video

    Many video campaigns are executed backwards. More often than not, agencies drop their creative assets in the laps of planners, and the strategic thinking … Read the whole story