by Larissa Faw
Although nearly all advertising and marketing executives say the best work comes when clients trust their agencies, collaborate, and maintain long-standing relationships, these attitudes … Read the whole story
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by Richard Whitman, Columnist
Well, it's about time someone stood up to this idiocy. The Association of Independent Commercial Producers and the Association of Independent Creative Editors have … Read the whole story
by Steve McClellan
CAA grabbed a second Grand Prix Award for its Chipotle campaign, "The Scarecrow." Forsman & Bodenfors Gottenburg won a Grand Prix for a Volvo … Read the whole story
by Larissa Faw
Nivea wanted to extend its protection messaging to another key concern: Children who get lost on the beach. The resulting campaign combined technology with … Read the whole story
by Steve McClellan
The UK shop picked up its second Grand Prix for its Harvey Nichols holiday campaign "I'm Sorry I Spent It On Myself." The Press … Read the whole story
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by Larissa Faw
Starcom will handle Asics' global communications strategy, media planning and buying, as well as data and analytics. In addition, Starcom will work with Asics … Read the whole story
by Steve McClellan
John Mescall, Executive Creative Director of McCann Australia, will relocate to New York for his new assignment and become part of the agency's global … Read the whole story
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by Laurie Sullivan
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
COMMENTARY
by Michael Grimes
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers taking programmatic ad technologies in-house has been a growing trend and a topic of interest around the industry. It is not the predominant … Read the whole story