And some complain that it counts too much, leaving little possibility for smaller players to win. WPP was this year's honoree, for the fourth … Read the whole story
Writing in "Forbes," Avi Dan points out the real dangers to increasingly common 120-day payment terms: interest rates. Currently, short-term credit rates are near … Read the whole story
Investment company OppenheimerFunds is conducting a review for a new creative agency of record, the firm confirmed Monday. The incumbent, Havas Worldwide, is not … Read the whole story
The campaign conveys the message that YP can help people do practically anything - even go to the moon. Developed with creative agency barrettSF, … Read the whole story
- COMMENTARY
It has been well over six weeks since my university's spring semester ended and I'm still mentally exhausted. For someone who spends the majority … Read the whole story
On Sunday, June 22, more than 15,000 guests attending the Alice's Summerthing concert in San Francisco's Golden Gate Park were invited to play spin-the-bottle … Read the whole story
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
Pop Secret invented the MicroRave, coinciding with EDC, an electronic dance music festival. A MicroRave is a hip place (a spray-painted microwave with a … Read the whole story
Tobias Wolf was promoted to executive director, client services at Mindshare New York, up from managing director. Wolf currently manages multiple teams and disciplines … Read the whole story
The Frameworks, a full-service branding agency based in London, Detroit and Tokyo, was named agency of record for Toshiba Tec Corporation, namely the Printing … Read the whole story
