MAD Agency Daily
Friday, June 27, 2014
  • Hear Them Roar: Publicis Groupe Forms New Agency

    The new shop called Roar, based in New York, will be led by former Zenith Strategy President Sean Reardon, who will report to both … Read the whole story

  • WPP Digital Chief Read Joins Wunderman as Chairman

    Mark Read, CEO WPP Digital has taken on the additional role of Chairman of Wunderman and will work with CEO Daniel Morel to bolster … Read the whole story

  • For Havas, World Cup Is A Unifying Force

    Employees are encouraged to watch the games from anywhere in the world by using the hashtag: #HavasWorldCup. Each post from Facebook, Twitter, Vine, Google+ … Read the whole story

  • Ex-Media Kitchen Exec Forms Comms Strategy Shop

    Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story

  • Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz

    This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRank to create an algorithm that provides strategic analytics and advanced audience targeting. … Read the whole story

  • Intuit Introduces B-to-C Strategy For B-to-B Campaign

    Earlier this year, Intuit and Piston introduced a test campaign that weaved emotional and relevant demonstrations of what life can be like when you … Read the whole story

  • Entrepreneur Barbie Busts Through The Plastic Ceiling

    This week, Mattel, Inc. introduced "Entrepreneur Barbie." And as I gazed at the branded blonde one in her box, arrayed in her tight, happening … Read the whole story