MAD Agency Daily
Monday, June 30, 2014
  • AgenciaClick Isobar Rebrands As Isobar Brazil

    As the world focuses on Brazil for the World Cup, Brazilian-based ad agency AgenciaClick Isobar announced it is changing its name to Isobar Brazil. … Read the whole story

  • Joule's Lieberman On Wearables, Amazon Phone, Location Marketing

    Michael Lieberman, co-president of Joule U.S., the U.S. arm of the WPP-owned mobile agency, discusses what exactly "mobile" means, whether it should even include … Read the whole story

  • Napgate: Cannes

    The media's love affair with sensationalistic nonsense took a turn for the moronic once again last week and "The Wall Street Journal" took another … Read the whole story

  • Castello Cheese Displays Edible Art In NYC

    Upscale cheese brand Castello is allowing New Yorkers to "Eat the Art" during a exhibit at New York City's Grand Central Terminal. Spong, agency … Read the whole story

  • Opportunities Ahead: 2014 UK Display Market To Be 47% Programmatic

    According to the IAB UK, with research conducted by strategy consultancy MTM, 28% of all UK display advertising spend went through programmatic channels in … Read the whole story

  • New Bob Marley Video Project Seeks Fan Input

    Tuff Gong International, Ben & Jerry's and social media platform Tongal are celebrating the 30th Anniversary of Bob Marley's "Legend" with a cross-promotional project … Read the whole story

  • Foursquare To Charge Big Companies To Access Local Databases

    The free ride could soon be over for larger businesses that rely on Foursquare's database of bars, restaurants, boutiques, and the like. Pursuing new … Read the whole story