As the world focuses on Brazil for the World Cup, Brazilian-based ad agency AgenciaClick Isobar announced it is changing its name to Isobar Brazil. … Read the whole story
Michael Lieberman, co-president of Joule U.S., the U.S. arm of the WPP-owned mobile agency, discusses what exactly "mobile" means, whether it should even include … Read the whole story
- COMMENTARY
The media's love affair with sensationalistic nonsense took a turn for the moronic once again last week and "The Wall Street Journal" took another … Read the whole story
Upscale cheese brand Castello is allowing New Yorkers to "Eat the Art" during a exhibit at New York City's Grand Central Terminal. Spong, agency … Read the whole story
COMMENTARYAccording to the IAB UK, with research conducted by strategy consultancy MTM, 28% of all UK display advertising spend went through programmatic channels in … Read the whole story
Tuff Gong International, Ben & Jerry's and social media platform Tongal are celebrating the 30th Anniversary of Bob Marley's "Legend" with a cross-promotional project … Read the whole story
The free ride could soon be over for larger businesses that rely on Foursquare's database of bars, restaurants, boutiques, and the like. Pursuing new … Read the whole story
Remember that recent don't-text-and-drive ad from Ogilvy & Mather for Volkswagen that showed moviegoers in Hong Kong watching a person driving when suddenly, everyone … Read the whole story
Even Girl Scout Cookies have World Cup fever. In a cute 15-second video, two beloved Girl Scout Cookie flavors, Thin Mints and Samoas, compete … Read the whole story
Moroch Partners hired Sam Chadha as the agency's first chief integration officer, Glenn Geller as managing partner of brand planning strategy and Dina Light-McNeely … Read the whole story
Boulder-based Newton Running Co. has renamed TDA_Boulder as its advertising agency of record, responsible for brand identity, digital and traditional advertising, and sponsorship/event marketing. … Read the whole story
