-
by Fern Siegel
In addition to the media campaign, restaurant fans can exit with a Vesia bobblehead. Read the whole story
by Steve McClellan
The organization works to prevent blindness and treat debilitating eye diseases in regions around the world. Read the whole story
by Steve McClellan
The firm said Birkel will lead partnerships across business development, marketing, content and communications. She will also design the systems behind how Two Things … Read the whole story
by Steve McClellan, Staff Writer
Based at Adelaide University in Australia, the nonprofit Institute bills itself as the world's largest academic center for marketing research. Read the whole story
COMMENTARY
by Jamie Olson, Op-Ed Contributor
FY27 planning gives leadership teams an opportunity to approach the process differently. Instead of starting with "How much should marketing get?" or "What should … Read the whole story
by Teresa Buyikian
The Introvert Travel Agency guy promotes his only destination, Sweden, as "the paradise for introverts" where personal space is a "way of life." Read the whole story
by Sarah Mahoney
In separate efforts, two brands are pushing Halloween in directions that are bound to start a food fight. Read the whole story
COMMENTARY
by Joe Mandese
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of all consumers say they get more email during the holiday season, Validity reports. Read the whole story