The acquired firm will be aligned with digital agency Razorfish and bolster the agency's effort to identify opportunities for "business transformation that have commerce … Read the whole story
Kim is tasked with building out the agency's digital business platforms both in South Korea, where he and the agency are based, and abroad. … Read the whole story
W+K devises a campaign addressing the fact that in the U.S. fans contend with game times not conducive to watching, like during work hours. … Read the whole story
The grills from the former Boxing champ (and Spectrum Holdings) are back in TV ads after a three-year hiatus. Six new models are being … Read the whole story
Encinitas-based Watchmaker Nixon has hired Omnicom ad shop TBWA\Chiat\Day Los Angeles after a review, the companies confirmed Tuesday. Sibling agency OMD will handle media … Read the whole story
Martin Sorrell, never one to keep quiet on any topic, has issued a warning of sorts to those creating ads for TV and newspaper. … Read the whole story
- COMMENTARY
My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and … Read the whole story
Dell opens the "Center for selfie improvement." Neutrogena aims to end junkface. Let's launch! Read the whole story
BBH New York promoted Kate Morrison to head of content production, up from executive producer. A new role at the agency, Morrison will report … Read the whole story
TBWA\Chiat\Day Los Angeles was tapped by lifestyle and watch brand, Nixon, to increase awareness of the company. The agency will be responsible for creating … Read the whole story
