MAD Agency Daily
Friday, July 18, 2014
  • SMG Is Recma's Global Network Billings King For 2013

    Starcom MediaVest Group (SMG) is the No. 1 ranked global media network for the fourth consecutive year, with $47.1 billion in billings, up 18.3%, … Read the whole story

  • Deutsch LA Wins $250 million Pizza Hut Account

    It's the second big piece of Yum! Brands business that Deutsch LA has won in the last two years. Earlier it won creative chores … Read the whole story

  • Peter Grossman Named President Of Arnold NY

    Grossman replaces Corey Mitchell who was in the job just nine months. Grossman, who will report to Arnold Global President Pam Hamlin, is tasked … Read the whole story

  • To Win Hispanics, Brands Need Customized Strategies

    Major brands know they need to more effectively target Hispanic consumers, who now wield more than $1 trillion in purchasing power and account for … Read the whole story

  • Mag Bag: Hearst Bows CosmoBody Video Channel

    More magazine publishers are jumping into digital video. Hearst Corp. is launching CosmoBody, a new subscription video-on-demand channel devoted to fitness for the Cosmopolitan … Read the whole story

  • What Does All This Media Biz Consolidation Mean?

    Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., … Read the whole story