Starcom MediaVest Group (SMG) is the No. 1 ranked global media network for the fourth consecutive year, with $47.1 billion in billings, up 18.3%, … Read the whole story
So...Martin Sorrell spoke to Bloomberg TV's Trish Regan to share why he thinks Rupert Murdoch is the Martin Sorrell of the media business. In … Read the whole story
It's the second big piece of Yum! Brands business that Deutsch LA has won in the last two years. Earlier it won creative chores … Read the whole story
Grossman replaces Corey Mitchell who was in the job just nine months. Grossman, who will report to Arnold Global President Pam Hamlin, is tasked … Read the whole story
Major brands know they need to more effectively target Hispanic consumers, who now wield more than $1 trillion in purchasing power and account for … Read the whole story
More magazine publishers are jumping into digital video. Hearst Corp. is launching CosmoBody, a new subscription video-on-demand channel devoted to fitness for the Cosmopolitan … Read the whole story
- COMMENTARY
Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., … Read the whole story
Moet & Chandon launched its first global digital spot, targeting Millennials who like to have a good time. "L'ascenseur (the elevator)" showcases Nectar Imperial … Read the whole story
Karl Dunn joined FCB West as senior vice president, group creative director. Dunn previously worked at TBWA/Chiat/Day on the Nissan account. At FCB West, … Read the whole story
Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested … Read the whole story
