by Larissa Faw
The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad … Read the whole story
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by Richard Whitman, Columnist
Is using the word "groovy" actually groovy? As in cool? As in not lame and anachronistic? Well, according to Lauren Rivers, president of Chapel … Read the whole story
by Larissa Faw
For the campaign, tied to the energy drink's upcoming Air Race in Ascot, the first tweet features a digital stunt plane whose graphic-designed plumes … Read the whole story
by Steve McClellan
The new operation, GPJ Sports Marketing will focus on the development of sports-themed experiential campaigns for Fortune 500 firms globally. Sports marketing veteran Kevin … Read the whole story
by Larissa Faw
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint product from NeverWet to create OOH messages about the festival. The spray-on paint … Read the whole story
by Larissa Faw
The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among its clients. This deal underscores Publicis' focus on Asian markets. Top clients have … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce conference in … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Yo, A.G. I was struck by your bold plan to consolidate your brand portfolio to focus on core businesses and avoid further creeping incrementalism … Read the whole story